Musings on Spiritual Matters

The author sent me this book a month ago to read and review.  It has taken me longer to read it than normal because of the busy travel timetable.  Fortunately, I was able to get into the book this week.  The book is a scientific study into the reasons why people buy certain items.  The author has a background in branding.  He conducted a huge research project in testing the brain stimulus for certain objects or brand awareness.  Books that have a scientific background can sometimes labor on the boring side because of all the technical jargon, but this book does an excellent job in telling stories about brand and marketing campaigns with the brain testing commentating on the results.  This book helps a minister to better market or present the church in a positive manner to those around him.  In fact, there is a special section of the brain that operates concerning religious elements.  The book is excellent for helping to know what messages to present to the larger public within a location.  The book is readable and enjoyable.

Related posts:

1. Read “IT”
2. Read “A Work of Heart”
3. Read “Relationship Economics”
4. Read “The Seven Triggers to YES”
5. Read “Inside Steve’s Brain”

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This entry was posted by Matthew on Monday, November 24th, 2008 at 11:56 am and is filed under Church News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.