Loading ...Read “Buyology”
The author sent me this book a month ago to read and review. It has taken me longer to read it than normal because of the busy travel timetable. Fortunately, I was able to get into the book this week. The book is a scientific study into the reasons why people buy certain items. The author has a background in branding. He conducted a huge research project in testing the brain stimulus for certain objects or brand awareness. Books that have a scientific background can sometimes labor on the boring side because of all the technical jargon, but this book does an excellent job in telling stories about brand and marketing campaigns with the brain testing commentating on the results. This book helps a minister to better market or present the church in a positive manner to those around him. In fact, there is a special section of the brain that operates concerning religious elements. The book is excellent for helping to know what messages to present to the larger public within a location. The book is readable and enjoyable.
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- Read “IT”
- Read “Jesus Through Middle Eastern Eyes”
- Read “A New Kind of Church”
- Read “Relationship Economics”
- Read “Preaching that Connects”
About The Author
Matthew if you enjoyed this you may enjoy “Buying In” by Rob Walker.
http://www.randomhouse.com/catalog/display.pperl?isbn=9781400063918
Thank you for the link and recommendation.